In this episode, I talk to Oliver Kenyon, Co-founder & CEO of Landing Page Guys, an agency that specializes in creating successful landing pages that skyrocket your sales.
Here’s the TLDR of what we talked about in this episode:
>> Basic differences between a SaaS & an e-commerce landing page
>> “Features tell, benefits sell”
>> The art of crafting the perfect landing page using the AIDA principle
>> How you should write a proper CTA (button)
>> Does design affect your page’s conversion rate?
>> How to A/B test your page the right way