EP 5: How Supermetrics Grew Its Blog-influenced Trials by 34% through Product-led Content
TLDR of the Episode
In this episode, I talk to Pinja Virtanen, content marketing manager at Supermetrics, a SaaS tool that helps you transfer data from different sources into the platform of your choice.
Here’s what we talked about:
>> How to categorize your existing content (keep, optimize/refresh or unpublish)
>> Focusing on BOFU content to drive trial sign-ups (integration pages like “move Facebook Ads data to Google Data Studio)
>> Strategy to run webinars at scale for driving enterprise leads (secret? pre-recorded webinars with customers)
Listen to the Episode
About the Guest
Pinja has over 5 years of experience helping SaaS companies scale with content marketing. Her recent stint was at Advance B2B, a premium marketing agency for tech companies, where she helped her clients grow with content.