EP 4: "Pizza in Email" Campaign Generated 1400% More Leads at Workiz & Website Re-design using Customer Feedback at Lusha


TLDR of the Episode

In this episode, I talk to Vanessa Perplies, Content Lead at Lusha, a data enrichment tool for B2B companies.

Here’s what we talked about:

– The power of ‘pizza’ images (and more) in an email outreach campaign that drove 72 leads from an ice-cold list

– The thought process behind crafting the email copy and how Vanessa tapped into the five senses

– Why Lusha needed a website redesign

– How Vanessa leveraged customer feedback to rewrite the website from scratch (the whole process)

Listen to the Episode

About the Guest

Vanessa leads Content at Lusha, a data enrichment tool for B2B companies. A 10-year veteran of the Israeli high-tech scene, Vanessa is allergic to copy that resorts to buzzwords like “efficient” and “revolutionary.” She loves pizza, her dog, Krembo, and can’t get enough of B2B SaaS.

Connect with the guest:

Listen to the Episodes Here or on Your Favorite Podcast Site

Subscribe to the podcast

Be the first one to know as soon as I release an episode every week. Subscribe now!

Scroll to Top