In this episode, I talk to Vanessa Perplies, Content Lead at Lusha, a data enrichment tool for B2B companies.
Here’s what we talked about:
– The power of ‘pizza’ images (and more) in an email outreach campaign that drove 72 leads from an ice-cold list
– The thought process behind crafting the email copy and how Vanessa tapped into the five senses
– Why Lusha needed a website redesign
– How Vanessa leveraged customer feedback to rewrite the website from scratch (the whole process)