In this episode, I talk to Brooklin Nash, Head of Content at Wiza, a data enrichment tool for sales and marketing teams.
Here’s what we talked about:
– How they grew their DR from 10 to 49 in just 6 months
– How they improved existing articles by implementing SEO best practices
– The “content bucket” strategy to post across the funnel stages
– Why content marketers need to be better at sales
– How to get backlinks from top sites like Saleshacker, G2 & Drift
– Why they don’t preach gated content