In this episode of SaaS Content @ Scale, I talk to Hiba Amin, Content Marketing Manager at Soapbox, a SaaS product built to help managers lead their teams, better.
Here’s what we talked about:
– How they ran an AppSumo campaign that generated a lot of MQLs & brand awareness
– How to identify primary keywords and write awesome SEO-focused content around them
– Creating a checklist (of channels) for content promotion is super helpful
– How HARO helped them get featured on HBR
– A brief on Product Hunt launches & the concept of “Products as Marketing”