In this episode of SaaS Content @ Scale, I talk to Brendan Hufford, Head of SEO at Directive Consulting, a PPC & SEO agency for SaaS companies based in the US.
Here’s what we talked about:
– Owning all the “What is” searches for a particular topic. In this case, it was ‘devops’ and allied terms.
– Creating a “Content Glossary” out of the above and how it brings in a lot of links, tons of top-of-the-funnel searches & brand discoverability.
– Pursue relevant keywords; don’t base it off of keyword volume.
– Bring external writers to scale up the volume.
– Wikipedia’s internal linking and how you should copy it.
– YouTube SEO 101
– Starting & scaling a podcast